In early 2017, the Indonesian government passed a regulation requiring all online content to be made in Indonesia. The regulation, known as the “Local Content” rule, is intended to promote the use of Indonesian language and content in the country’s rapidly growing digital economy.
The Local Content rule applies to all online platforms, including social media, e-commerce, and content-sharing sites. Companies that fail to comply face fines and possible closure. The regulation took effect in March 2017, and companies were …